Façade was originally developed in 2017.
Since then we have created samples with manufacturers around the globe before launching out first collection in late 2020.

When you have a vision for a brand and will not compromise on quality, finding the perfect manufacturer becomes extremely difficult.

After many setbacks we feel like we can proudly present what we envisioned at the beginning of this venture. This is 100% a passion project and we have funded this entirely with our own time and money.

The concept of the brand comes from the definition of Façade. People often pretend to be someone they are not. This is conveyed through the use or masks in our imagery Our saying is "Who are you really behind that mask?", and the brand represents removing this mask to reveal your real self. This saying is present on every garment we produce.